Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
Generative engine optimization (GEO) and answer engine optimization (AEO) are the practice of structuring your website so AI assistants such as ChatGPT, Perplexity, Gemini and Claude, and Google’s AI answers, can understand and cite it. Viral Patel Tech helps your business become a clear, quotable source.
Why it matters
AI assistants favour pages that answer questions directly, state facts clearly, show real expertise and are marked up with structured data. No one can guarantee a place in AI answers, but these practices make your site easier to retrieve, understand and cite.
What is included
- Answer-first content with concise definitions
- FAQ sections written for real customer questions
- Schema markup: Organization, Service, FAQ and Person
- Consistent business entity details across the web
- llms.txt file and AI crawler access in robots.txt
- Clear authorship, about and contact pages
- Topic clusters that show depth of expertise
- Monitoring of AI citations and brand mentions
Who this is for
Service businesses that want to be recommended when people ask AI tools for providers, and sites already doing SEO that want to prepare for AI search.
Our process
- Audit. Check how AI tools currently describe you.
- Structure. Add answer-first content and schema.
- Open access. Allow AI crawlers and publish llms.txt.
- Review. Track mentions and refine.
Technologies and tools
Schema.org JSON-LD, Rank Math, llms.txt, robots.txt and content structuring.
Frequently asked questions
What is generative engine optimization?
GEO is optimising content so generative AI tools can find, understand and cite it when answering users.
What is the difference between AEO and GEO?
AEO targets direct answers in search features and voice assistants. GEO targets AI-generated responses in tools like ChatGPT and Perplexity. Both reward clear, structured, trustworthy content.
Can you guarantee I will appear in ChatGPT or Perplexity?
No. AI answers are not controllable. We can make your content easier to retrieve and cite, which improves your chances.
Does GEO replace SEO?
No. GEO builds on SEO. Strong technical and on-page SEO remains the foundation.
Helpful guides
Related services
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