A redesign updates the look and structure of your existing site, while a rebuild replaces the platform or code underneath. Choose a redesign when the foundation is sound and a rebuild when the platform itself limits speed, security or growth.
Choose a redesign when
- Your platform is current and easy to update.
- Speed problems come from images, plugins or layout, not the platform itself.
- Content and URLs mostly work and need polishing.
- The main issue is design, navigation or conversion.
Choose a rebuild when
- The site runs on unsupported or heavily customised software.
- Pages cannot pass Core Web Vitals even after optimisation.
- You need features the platform cannot support.
- Security problems keep returning.
- You want to move to a different platform such as WordPress, Shopify or Next.js.
Either way, protect your SEO
Both approaches need a URL map, 301 redirects and post-launch monitoring. A rebuild carries more risk because URLs and templates often change, so plan the migration carefully.
Frequently asked questions
Which is cheaper, redesign or rebuild?
A redesign is usually smaller in scope, but the right choice depends on the state of your current site. An audit gives a clear answer.
Can I redesign and change platform at the same time?
Yes, but it increases risk. Many projects do it in stages to protect rankings.
Need help with this?
Our Website Redesign service can handle this for you. Request a quote.