On-page SEO means optimising the content and HTML of each page so search engines understand its topic and users find it useful. Use this checklist on every important page of your site.
Fifteen checks
- Choose one focus keyword that matches what searchers want.
- Put the keyword naturally in the title tag, ideally near the start.
- Keep the title around 60 characters or less so it is not cut off.
- Write a unique meta description of roughly 120 to 160 characters that invites clicks.
- Use one H1 that describes the page.
- Structure the content with clear H2 and H3 headings.
- Answer the main question in the first paragraph.
- Use the keyword and related terms naturally, without stuffing.
- Use a short, readable URL.
- Add descriptive alt text to meaningful images.
- Compress images and use descriptive file names.
- Link to related pages and make sure other pages link to this one.
- Add an FAQ section for common questions.
- Add schema markup where relevant.
- Include a clear next step, such as a contact link.
Match search intent
Look at the pages already ranking for your keyword. If they are guides, write a guide. If they are service pages, create a service page. Matching the type of content searchers expect matters more than any single tag.
Keep pages updated
Review important pages every few months, add new information and fix outdated details.
Frequently asked questions
What is a focus keyword?
It is the main search phrase a page is optimised to rank for.
How long should a meta description be?
Roughly 120 to 160 characters. Google may rewrite it, but a clear description still helps clicks.
Need help with this?
Our On-Page SEO service can handle this for you. Request a quote.